01
Project Introduction
Ad Libitum is an acclaimed training centre that focuses on the education of highly skilled musicians already realized and recognized in their field.
We were contacted with the request to create a simple and intuitive single page responsive web site.
02
Homepage
The landing page was engineered in a segmented fashion and focuses on communicating and exposing those messages and functions that are crucial to its visitors. We then combined that with a beautiful design.
03
Responsive Layout
The site’s layout was engineered from the ground up to perform optimally across all devices.
Our strict testing and quality assurance protocols guarantee that the site performs smoothly across all browsers and devices.
04
Color Pallete
The client expressed the desire for a vibrant, yet classical color scheme.
These are the colours used in their branding.
05
Iconography
We created a custom set of minimalistic icons that clearly represent each of the musical proficiencies that Ad Libitum caters to.
06
Typography
We settled on the Open Sans typeface, which synergises well with the type of industry the client is operational in.
It has an air of professionalism through its simplicity and fully supports the Macedonian character set.
07
Branding
We delivered various flyers, concert booklets and posters as part of their offline marketing campaign.
We were also tasked with designing a diploma template for those students who completed the first course year.
08
Favicon
We created a matching favicon that works great on both PC and Mac, as well as iPhone, iPad, Android phones and tablets, Windows 8 tablets and other mobile phones.
09
Performance
We managed to optimize the site to weigh in at a mere 207kb which translates into a site that loads seemingly instantly, despite the heavy use of graphical content.
Our rigorous optimization process translates into a site that loads in under a second.
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